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Omniva titled fastest growing brand in the Baltics

The recently published BRAND CAPITAL most loved Baltic brands survey assessed Omniva as the fastest growing brand in the Baltic States. We also reached the top three most esteemed brands.

The most loved brands were measured using an aggregate rating consisting of an assessment of the brand's quality, uniqueness, usefulness and responsibility. Altogether, 15.4% of respondents considered Omniva among their most loved brands and showed a clear preference for using the service. In its field of activity, Omniva was awarded a score twice as high as the average for postal services (7.4%).
"Omniva is the best known Estonian brand in Latvia and Lithuania, and we have established this only in 8 years," said member of the management board and head of parcel business at Omniva Andre Veskimeister. "We have also climbed 10 places among the most loved brands of Estonian people and this is the most significant recognition of our work."

"We can see that the people in the Baltic States increasingly love to shop online and retrieve their parcels contact-free from the parcel machines located outside. This is also confirmed by our parcel volumes, which have doubled over the last year," Veskimeister added.

In total, more than 500 brands were assessed in the survey, and in the comprehensive Baltic chart, Omniva placed third, competing with Swedbank and Maxima. Compared with last year, Omniva has improved its position in the Baltic States by seven places. Omniva's position improved by ten places in Estonia and three places in Latvia. No previous data are available on Omniva in Lithuania.

The most loved brands have been selected in the Baltic States since 2012 and in Latvia since 2004. To find the most loved brands, people are asked how likely they would be to use a certain brand again. Brand-lovers are considered those who would definitely use the brand again and selected it among their most loved brands.
The ranking is based on the survey conducted in July and August 2020 by RAIT Custom Research Baltic, where 2800 residents of the Baltic States aged 15-74 were asked about their brand preferences. The survey took place online.


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