Omniva now leads the parcel market in all Baltic states
Reliability and fast service have allowed the logistics company to take over the market in Latvia and Lithuania in addition to Estonia. According to Chairman of the Management Board of Omniva Ansi Arumeel, the decisions made 10 years ago are enabling the record-breaking results today.
The six-month turnover of the Omniva Baltic parcel business formed a record 49% of the group’s turnover in the first six months of 2020 (37% in the same period in 2019). The six-month turnover of the Latvian and Lithuanian subsidiaries made up more than a fifth of the entire group’s turnover this year.
“The company’s long-term strategy is working and the investments made in recent years have been justified,” Arumeel noted. “The largest parcel machine network covering the Baltic states, the rapidly growing Latvian and Lithuanian business units, a new logistics information system and new logistics centres have ensured the company’s capability both in the face of soaring volumes during the state of emergency and in the longer perspective.”
According to Arumeel, the success of parcel services in Latvia and Lithuania considerably fortifies the entire group. “The great results of the Baltic parcel business help the company to continue providing sustainable postal services in Estonia,” Arumeel added.
E-commerce boost in spring increased the trust of Estonian clients
“Regardless of the record-level parcel volumes and complicated conditions we did not have to make major sacrifices in quality,” said Arumeel. “Client feedback praises our operations during the state of emergency and the convenience provided by the outdoors location of parcel machines during the virus pandemic.”
According to the Estonian e-Commerce Association, Estonians ordered nearly 700,000 more parcels over the two summer months than were ordered last year. In spring, when physical stores were closed, parcel volumes in one month were larger by nearly one million. According to the Estonian e-Commerce Association, nearly 50% of e-commerce parcels in Estonia are moved by Omniva.
“By now,” said Arumeel, “cities are covered with dense parcel machine networks, thus, from now on, we will focus more on developing e-commerce options in rural areas. We want our network to have a closer reach to even more clients.”
Lithuanian market share is booming
According to Arumeel, the Lithuanian parcel service market shows the most rapid growth in the Baltic region. “The shift in consumer behaviour where people are starting to prefer parcel machines, which has already happened in Estonia and Latvia, is currently underway in Lithuania,” Arumeel said. “We have been significantly expanding the Lithuanian parcel machine network since last year to support this change and be closer to clients. Therefore, we are undisputedly the service provider with the largest network both in the Baltic region and in each country.”
According to the Communications Regulatory Authority of the Republic of Lithuania (RRT), Omniva owned the largest market share in parcel and courier services with 28.5%. In one year, Omniva has increased its market share by 12.4%, and compared with the last first quarter by 3%. The next largest market shareholders are DPD with 26.2% and Lithuania Post with 21.4%.
In Lithuania, the parcel volume on the entire market has increased by 66.6% compared with last year and nearly 20 million parcels were delivered to clients on the Lithuanian market in the second quarter.
Start-up image and a place among favourite Latvian brands
Although official parcel volume statistics have not (yet) been collected on the Latvian market, Omniva has been recognised as the 8th favourite brand among the most popular brands in Latvia. The image of an innovative and rapidly developing company has made Omniva the most loved postal and parcel service brand for two years in a row.
“We were the first company to launch parcel machines on the Latvian (and Lithuanian) market,” Arumeel explained, “and over the nearly 10 years, we have substantially changed the consumer behaviour in the society. Just like in Estonia, the majority of Latvian people prefer parcel machines to receive goods purchased online. Elsewhere in Europe, outside the Baltic states, the trend is still inclined towards courier services.”
The most popular brands are measured using an aggregate rating consisting of an assessment of the brand’s quality, uniqueness and usefulness. Altogether, 16% of respondents considered Omniva among their favourite brands and showed a clear preference for using the service. In its field of activity, Omniva was awarded a score twice as high as the average in the postal business (8.4%).
AS Eesti Post, which uses the Omniva brand, is a state-owned company that belongs under the domain of the Ministry of Economic Affairs and Communication. The company provides postal business, parcel business, information business and international business services. In addition to parent company AS Eesti Post, the group includes AS Maksekeskus, Lithuanian subsidiary UAB Omniva LT, Latvian subsidiary SIA Omniva and related company OÜ Post11.
News list
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29.02.2024Omniva Group’s total sales revenue amounted to 131.7 million euros in 2023, which is a 7% increase compared to the previous year.
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21.02.2024As of this week, a new price list is in force for the personal postal service of Omniva, which means that anyone living outside major cities can order a courier to their home or work free of charge to use a range of Omniva services and buy philatelic products.
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10.01.2024Omniva LT Sorting, a subsidiary of Estonian Post AS, will open a new modern automated logistics center in Kaunas in the second half of 2024. The construction of the new center is financed with a green loan of 27 million euros from SEB Bank AS.
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10.01.2024Due to air traffic restrictions imposed in response to the hostilities, Omniva was temporarily unable to deliver shipments to Israel. However, the traffic has now resumed, and parcels can once again be sent to Israel.
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13.12.2023Various schemes continue to circulate where people receive fraudulent messages and emails claiming to be from Omniva.
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04.12.2023Thanks to the couriers of Omniva, private customers in Estonia can now also send large, XXL-sized shipments.
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01.12.2023From January 1, 2024, Estonia will apply a standard VAT rate of 22% instead of the current 20%. As a result of the amendment, a new price list of parcel services for private customers will enter into force on 1 January 2024.
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07.11.2023Holger Winklbauer, the Chairman of the International Post Corporation (IPC), presented Omniva with the Certificate of Excellence in quality in Tallinn.
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01.11.2023The start of November sees the start of a busy festive period at Omniva, as people start preparing for Christmas.
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31.10.2023The sales revenue of Omniva group for the first nine months of 2023 totalled 94.7 million euros, which is almost 10% more than in the same period last year.
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27.09.2023In a joint campaign by Eesti Pank and Omniva, more than one million coins are likely to have been returned by Wednesday evening.
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19.09.2023Eesti Pank and Omniva launched a campaign to collect one million coins at the Järve post office in Tallinn and the Kvartal post office in Tartu. During the project, people can exchange their accumulated euro coins.
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13.09.2023The personal parcel boxes of Parcelsea, where parcels can be left by all courier companies, grocery stores that deliver to home, and private persons, will be called Picapac.
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05.09.2023As of September 5th, Kastytis Valantinas from Lithuania starts working as the member of the management board and Chief Operating Officer of Omniva.
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31.08.2023The sales revenue of the Omniva group in the first half of the year grew by 5 per cent and the parcel revenue by 11 per cent.
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21.08.2023
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01.08.2023
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23.05.2023With the transaction, Omniva will acquire 700 smart parcel boxes.
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22.05.2023
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19.05.2023
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10.05.2023Omniva started working with the Norwegian company Paxster AS to test the suitability of environment-friendly electric vehicles for mail delivery.
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03.05.2023For security reasons, as of 5 June it will not be possible to create a new account or log in to an existing account with a username and password in the Omniva self-service.
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29.03.2023Omniva and Ukrposhta renewed the partnership agreement to strengthen and grow cooperation.
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27.03.2023The postal and logistics company Omniva has announced a procurement to expand its logistics centre.
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28.02.20232022 was a year of challenges, investment, and rapid development for Omniva, both in the domestic market of the Baltics and internationally.
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07.02.2023Omniva and Asendia, a joint enterprise of the national postal service companies of France (La Poste) and Switzerland (Swiss Post), concluded partnership agreement to help online retailers expand their sales on established and emerging markets.
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05.12.2022In December and at the beginning of the new year, Omniva will open eight post offices of the future, where customers will have everything they need in terms of e-commerce and postal services.
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10.11.2022Omniva’s 1,000th parcel machine in the Baltics was opened yesterday in Vilnius.
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31.10.2022The financial results of the Omniva Group in nine months were below the results of 2021.
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21.10.2022Omniva is investing in its network and this year and next year a total of 267 parcel machines will be replaced and installed across the Baltics.
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18.10.2022On 18–20 October, Omniva will be attending the Parcel+Post Expo in Frankfurt, Germany, where leading companies from the e-commerce logistics and postal industry from around the world will meet.
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12.10.2022Starting from September, Omniva provides a return service for goods to merchants for their physical and online stores in all Baltic countries.
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09.10.2022Omniva was awarded the title of ‘Rising Star in Postal Development’ by the Universal Postal Union.
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30.09.2022From Monday, October 3 you may submit an application at an Omniva post office to subscribe to or opt out of the universal electricity service of Eesti Energia.
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28.09.2022In the recently published BRAND CAPITAL research of the most loved brands in the Baltics, Omniva was valued as the fastest growing and among the three most valued brands.
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01.09.2022
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26.08.2022From 1 September, sending a humanitarian aid parcel to Ukraine from a private person to a private person will cost 90 cents per kilogramme.
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02.08.2022The new development will apply to customers in all three Baltic states.
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27.07.2022Residents of Kihnu and Ruhnu will now be able to order their e-shop purchases to the island, as Omniva will start offering a virtual parcel delivery service from 1 August.
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21.07.2022The scam letters are designed to steal your identity or gain access your bank details and money.
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04.07.2022Omniva, which operates the largest parcel machine network in the Baltics, will invest over 40 million euros in building the most modern parcel sorting centre of the region in the Kaunas Free Economic Zone.
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01.07.2022Today, Omniva and other shareholders finalised the sale of Maksekeskus to Luminor Bank, a new strategic investor.
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20.06.2022Omniva has Upside-down Christmas campaign, lasting until 26 June.
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17.06.2022Omniva, the Trade Union PRO (PRO), and the Estonian Transport and Road Workers’ Trade Union (ETTA) have entered into an agreement, pursuant to which on 1 July, the wages of more than 800 primary-level workers will increase.
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17.06.2022Omniva has installed a new parcel machine in Kudjape.
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16.06.2022Omniva has announced a procurement to find a partner to renovate its post offices.
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16.05.2022
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12.05.2022Omniva will expand its vehicle fleet and introduce electric cargo bikes by Vok Bikes on a larger scale. The first five bikes have already arrived and are ready to deliver parcels.
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11.05.2022As a new opportunity, when you make a purchase from AliExpress, you have the opportunity to immediately select the nearest Omniva parcel machine to receive your goods.
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02.05.2022The Omniva Group’s turnover and profit for the first three months of this year fell short of expectations. The result was affected by the start of the war in Ukraine as well as rising energy and fuel prices.
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